Candie’s canvas explores the world of fashion and all things pink. The brand’s newest “It Girl,” Bella Thorne, took over its canvas for a day to share never-before-seen content with users from a Kohl’s shopping spree. We Heart It fans joined Bella and Candie’s on an exclusive, behind-the-scenes shopping spree with the popular actress as she tried on fashions – from shoes to jewelry – from the line she inspired.
50% The Candie’s shopping spree with Bella Thorne sparked a click through rate fifty percent above the mobile industry average.
45% In the month after the Bella Thorne shopping spree, Candie’s increased its followers forty-five percent by continuing to add engaging content.
Candie’s created collections featuring radiant colors, patterns, and delicate details to give a vibrant, fun feel to the brand’s canvas. Popular images featured eye catching designs and angled shots to turn the mundane into the artistic.
“We started working with We Heart It and we’ve seen an incredible amount of engagement and growth. From a platform perspective, it really is the best fit.” Cory Cole, Social Media Director, Iconix Brand Group
Beyond product shots, Candie’s featured images of gummy bears, puppies, cupcakes, and nail art which lent to the brand’s approachable, friendly personality. As Cole confirms,
“It makes a lot of sense for us to be on We Heart It because of their demo. These are incredibly engaged girls who are so enthralled with images.”