In February 2015, Disney released the much-anticipated live-action Cinderella movie.
The film’s creative team worked with We Heart It to create a beautiful canvas of movie stills, quotes, posters and illustrations.
We Heart It members embraced the custom movie countdown, which culminated in a stunning “You’re Invited” heartable invitation.
Disney’s Cinderella campaign quickly became a viral success.
The campaign’s images garnered over 10k social shares outside of the We Heart It platform and an impressive earned lift rivaling industry standards.