Finding Carter is an American teen drama that premiered on MTV in 2014. To capitalize on the organic Finding Carter excitement on We Heart It, MTV ran a native ads campaign in Spring of 2015 to promote the second season premiere.
To promote the premiere, MTV did a homepage buyout on We Heart It two days before it debuted.
A series of GIFs and videos anchored the campaign and built excitement for the new season through teasers and extended sneak peaks.
We Heart It members hearted Finding Carter content over 40k times throughout the campaign’s duration.