Prom season is important to We Heart It members – and brand partner Macy’s aimed to take advantage of that excitement with the Spring 2015 “We Heart Prom” contest. The prize? A $600 Macy’s gift card, plus hair and make-up for the winner and three friends.
Using the unique We Heart It instant collection platform, We Heart It members were prompted via native ads to select their perfect prom style: Classic Hollywood, Glitz & Glam, Elegant Blues or Modern Romance. Each collection created served as a contest entry.
This activation increased the brand’s followers and overall brand engagement.
The campaign seamlessly integrated custom creative featuring new product releases & “complete looks” for We Heart It members to purchase on the spot via the custom call to action.