Vera Wang Princess highlighted behind the scenes photo shoot content to connect with the We Heart It audience in a fun and playful way. Vera Wang Princess used the We Heart It platform to enhance upon its ‘new attitude’ toward fragrance to speak to the fashion forward We Heart It “IT” girl. The brand used its canvas to promote its unique combination of style and a zest for life.
Over 4K hearts on a singular Vera Wang Princess image and hundreds of user generated content that emulated the brand’s promoted content.
We Heart It’s fashion forward, tastemakers hearted Vera Wang Princess’ authentic imagery at a high rate of about 3 engagements per follower. The type of content that Vera Wang promoted resonated with the We Heart It community and led to more image hearts and sharing that generated substantial earned media.
Post-campaign, Vera Wang Princess continues to earn new followers and its dozens of images continue to receive thousands of hearts while being added to hundreds of new collections.