Victoria’s Secret PINK took We Heart It members on vacation this spring – from her smartphone screen.

The PINK “Spring Break Forever” campaign highlighted the brand’s strong creative.

It included candid shots of both product and models that seamlessly integrated via native ads into the We Heart It all images feed.

For the first time ever, Victoria’s Secret PINK took advantage of We Heart It’s video capabilities, adding a “PINK Spring Break Forever”-themed video to their canvas.

Products Used by Victoria's Secret PINK